CLOUD 9
A comfortable, resistant, stylish, and flat-foot friendly basketball shoe.
HOKA
NBA
NEW BALANCE
To learn about shoes in the current market that help flat footed people and basketball players, I researched the best shoes and discovered the specific features and materials of the shoe that make them so amiable to my target market.
MAIN TAKEAWAYS
ROCKER GEOMETRY
Ensures smooth takeoffs and landings, as well as reducing muscle and joint pain.
ARCH SUPPORT THROUGH MIDSOLE
Solves arch pain for flat feet and reduces overpronation, which can cause injuries with the active lifestyle of basketball players.
SHOCK ABSORBING CUSHIONING
Moves shock from shooting to the arch area to the shoe. Essential to basketball players, who thrive while running and jumping, lowering injury risks and muscle fatigue. Also generates higher energy return, aiding players to jump higher and move faster.
WIDTH VARIETY
Provides stability and accounts for the majority of flat-footed people, who tend to have wider feet. Prevents squeezing of feet, naturally giving them more breathability and making steps lighter.
Past Project
The Atlas Project
A bold reimagining of a timeless brand.
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